Master Your Marketing Series

Facilitated by Rachael McGarvie & David Remmerswaal

A practical six-session programme to build marketing confidence, capability, and clear direction to drive leads, convert sales and grow customer loyalty.

Registration & Eligibility

These workshops form part of a six-part Marketing Training Series designed to work together. You may register for one, several, or all six sessions. Registration is essential — you must be registered to attend.

Your business may be eligible for co-funding through the Management Capability Development Fund. Reach out to Melanie to find out more about the Regional Business Partnership Programme.

REGISTER your interest here: Master Your Marketing in 2026 | Rotorua | Rachael McGarvie

Topics & Dates

Session 1: Digital Marketing and Foundations – 1 July 2026
A practical session for an overview of key digital platforms to establish a clear starting point to develop a robust marketing strategy and plan.

Session 2: SEO & Content Strategy – 8 July 2026
Understand the fundamentals of SEO and the importance of visibility. Content creation for this space including blogs, video, and story telling.

Session 3: Social Media Marketing – 22 July 2026
This session covers effective use Social Media platforms. Content creation and scheduling. Learning the best tools to use for these different platforms.

Session 4: Email Marketing & Customer Engagement – 29 July 2026
Learn how to build a valuable email list. Use A.I. tools to help write compelling emails to engage more customers. Choosing the right platform for the business.

Session 5: Social Media Advertising – 12 August 2026
Learn how to use Meta and Google Ads effectively. Develop a strong campaign structure. Understand how to set budgets and audience targeting.

Session 6: Analytics and Measuring Success – 19 August 2026
Introduction to Google Analytics and social media insights. Understanding these analytics to make positive decisions.