Events & Training

Details: Marketing Workshop 1 - Many businesses begin marketing without a clear plan. This workshop provides the foundations they need—guiding them to build a robust marketing strategy, understand how digital supports overall marketing goals, review website performance, set up analytics, and gain practical insight into key platforms and principles.  Read More...

Details: Marketing Workshop 2 - This practical workshop helps business owners and senior managers improve online visibility to drive more website traffic, generate leads, and boost sales. Participants will learn how to optimise Google Business and social media profiles for search, conduct a website SEO audit, update key SEO elements, and use ChatGPT to simplify and streamline the process.  Read More...

Details: Marketing Workshop 3 - This training provides a practical introduction to building and using an effective email marketing strategy to grow relationships and increase sales. Participants will learn the fundamentals of list building, creating engaging newsletters, developing and automating email campaigns, using AI tools to write compelling content, and measuring performance to continuously improve results.  Read More...

Details: This training guides participants through the essentials of business planning, covering the importance and key components of a plan, market research, and analysis of industry trends and target markets. It explores developing a suitable business model, structuring a business plan, setting vision and goals, and detailing products or services. Financial planning, including statements, forecasts, and cost estimates, is addressed alongside risk management and contingency strategies.  Read More...

Details: Marketing Workshop 4 - This practical training helps participants simplify social media management and use content strategically. By the end, participants will be able to set up and manage business accounts on Meta, LinkedIn, and TikTok, develop a 2-week content plan using effective hooks and frameworks, leverage tools to streamline content creation and scheduling, and analyse platform data to improve performance.  Read More...

Details: Marketing Workshop 5 - Learn how to create effective ad campaigns on Meta and Google Ads! This hands-on training covers audience targeting, budgeting, KPIs, and boosted posts, plus practical tools for writing compelling ad copy. Walk away with the skills to run campaigns that drive results and build stronger customer relationships.  Read More...

Details: Marketing Workshop 6 - This training introduces participants to Google Analytics and social media insights, showing how to track performance and make data-driven marketing decisions. Participants will learn to define KPIs, create simple reporting frameworks, and turn data into actionable strategies to improve marketing outcomes.  Read More...